Waldron update from the Home Office
Dear Kali Krew,
It’s me again, Brad Waldron, founder and lead engineer at Kali Protectives. I’ve been asked to write an introduction about who I am and what I do here at Kali and even though both sales and marketing befuddles me, I’ll give it a go.
If you know me at all you know I’m not-so-great at emails or texting or instagramming or twittering and I’m confused by TikTok. And if you really need to get a hold of me you better call the office and have someone come find me in the warehouse.
Truthfully, I am at my happiest when I am hunkered down in my workspace pouring over the latest white paper data from one of the ten or so labs we use to test our helmets and the helmets of our competitors. I obsess over improving the energy dissipation capabilities in helmets, and how this helps with both linear and rotational impacts. I’m constantly looking at new materials: formulations of foam, the geometrical shapes of energy absorbing material and how to bring these things down market so everyone gets the good stuff.
Besides nerding out on helmet technology I also try to sneak in the occasional bike ride. I was lucky enough to hit Tahoe’s Northstar with my son Max before all the fires. I spent the day in the new Kali Invader and I couldn’t be happier with how the helmet functioned.